Monday, February 25, 2013

AFL "SIDE BY SIDE" (TVC)

We were brought on by AFL Media to create the huge CG banner that forms the centrepiece of the Collingwood Football Clubs membership campaign, in addition to grading the final spots.

With the team emerging on the the field, the spot features a massive CG banner being raised which was animated and tracked into live action footage shot on the ALEXA.

The empty seats of the MCG were replaced with thousands of screaming fans, the banner integrated with the live action footage, then rain and optical effects added to complete the look.